Knowtrition – healthtech and food retail innovation

More than 50% of the world lives with preventable chronic diseases and 75% of all healthcare in the UK costs stem from chronic diseases, such as diabetes. Knowtrition encourages people to maintain a well- balanced diet, to prevent chronic diseases in the future. It consists of a scanner made of biodegradable plastic; a skin patch that monitors nutrition data in the body and displays real-time information; and an app that calculates nutritional needs of the user based on food purchasing history and health data, as well as generating personalised buying advice.