Humanitarian Branding

The project proposes a new graphic design framework that supports preventative education about food and product safety. This can be disseminated to communities to spur behavioural changes by leveraging the existing trust and distribution networks of consumer brands. By using up a predefined space companies generally use for branding information in their packaging (like logos, brand story telling and colours), Humanitarian Branding can communicate relevant instructions to consumers that can help solve a situation of crisis, as - for example - communication about good hygiene practices could help mitigate the spread of COVID19.